Your initial interest to start a business must not be wasted. You need to simplify the business concept to maintain the
momentum necessary to get your business started. Here is the FIRST step to ensure your business start-up success.

Think of a name for your business.The business name which you have chosen, other than your own given name is called a “fictitious” or “assumed” name. There are also steps need to be taken in order for you to do business under that fictitious or assumed name.

Depending on where you live, different government agencies keep track which names are available.The agencies have a database of the names that are currently registered and may not be available for you to use.Check to find out if the name you want has been taken. If the business name is available, you will be required  to file a fictitious or assumed name certificate with the state or local fictitious name office. Other states may require you to publish a notice in the local paper about your new assumed name. Both state and federal law regulates the use of names and “trademarks”. To avoid conflicts with other businesses regionally or nationally using your business’s name, or the names of your products, you may want to consider registering your trademark on the federal or state level.

To ensure that you’re doing the right thing, contact an intellectual property attorney for trademark search and registration services.Search in the local phone directory or contact your local Secretary of State.